Artemisia Botanicals

Artemisia Botanicals

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Watch the video below for all the info you need to know on Artemisia Botanicals in under three minutes! This video is part of the Salem Spotlight series which aims to offer brief introductions to all the attractions, restaurants, places to stay, tarot and divination in Salem Massachusetts. 



History of Artemisia Botanicals

Established as a local herbs retailer in 1997, this store strives to provide Salem’s community with a massive selection of healing solutions. Unlike some other Salem new age and witch supply shops, Artemisia promotes natural and organic products. So if you’re at all interested in energetic integrity, this is a great place to supply your altar.

In addition to the absolutely incredible herb selection, they also offer amazing herbal blends, both for ingestion and magickal use.

What’s Inside?

All told, the store offers over 400 varieties of herbs and 100 teas. In addition to their herbal supplies, Artemisia Botanicals sells other olfactory delights like handmade goat’s milk soap. You’ll also find the usual set of witch supplies like containers, oils and candles, wands, drums and spell books.

Also unlike some other Salem shops, Artemisia Botanicals offers a particularly robust online store, so you can access all of their wares at any time.

Perhaps the most surprising thing about Artemisia is the atmosphere itself. This is no dark, stuffy witch shop. Instead, the store is bright, clean, and airy. It’s a very nice addition to the Salem landscape for this reason.

The staff is also incredibly friendly. I’ve leaned on their expertise nearly every time I’ve been in the store and I’ve never been disappointed.

Tarot Readings at Artemisia Botanicals

The divination you’ll experience at Artemisia is unlike any other in Salem. Not only can you get a tarot reading, but there are two other types of readings that are unique to this store and Salem itself.

In addition to the tarot reading, you may also choose to receive a tea leaf or lace reading at Artemisia Botanicals. The tea leaf readings are very well reviewed. so be sure to give this on a look next time you’re in Salem.

My Review of Artemisia Botanicals

Artemisia Botanicals is among the particularly well-reviewed Salem witch supply shops. While I’ve never personally had a reading there, plenty of people who have tout the greatness of them – especially the tea leaf reading.

What I can say for sure is that Artemisia is one of the stores in Salem that I order products from year-round. Even when I’m not in Salem, I’m constantly tweaking the herbs and teas in my cart. These orders always arrive promptly and in fantastic condition.

Also, the friendliness and knowledge of the staff cannot be understated. All of the elements listed here (and others) make Artemisia Botanicals one of the very few Salem stores that transcends the realm of tourist destination. Locals and visitors enjoy this place alike all year long.

If it wasn’t obvious already, I highly recommend giving this place a go, no matter who you are. If you’re in Salem, chances are, you’ll love it. And if you’re looking for ethically-sourced, organic supplies for your spiritual endeavors, you can’t go wrong here either.

Hours of Operation

You can stop by every day, from 10 AM to 6 PM.

Artemisia Botanicals Location

3 Hawthorne Blvd, Salem, MA 01970

Crow Haven Corner

Crow Haven Corner


Everything you need to know about Crow Haven Corner in a minute-long video! Keep scrolling past the video for a full transcript and much more information.





Welcome to the Salem Spotlight, a series in which I tell you everything you need to know about attractions, restaurants, hotels, witch shops, tours, and a bunch of other locations in Salem, Massachusetts. Today we’re having a look at Crow Haven Corner.





History of Crow Haven Corner

Laurie Cabot started Salem’s modern witchcraft movement. Following a divorce, she combined resources with a friend and left Boston. In 1970, Cabot opened the first witch shop in the Witch City. Without the need to be more specific (yet), she named the store “The Witch Shoppe”. One year after, Cabot moved the shop to Essex Street and renamed it Crow Haven Corner.

The store is still open in the same location, but it’s no longer owned by any member of the Cabot family. Currently, Lorelei Stathopoulos owns the shop.



What’s Inside Crow Haven Corner?

When in Salem, you definitely have to make this place a stop. Even if the store isn’t huge, you’ll notice that everywhere you look there’s something fascinating to see. There are herbs, crystals, candles, t-shirts, occult books and so on. If you’re new to magick and witchcraft, you can even find spell kits and potions (for only $19.99). They also have an online shop, on their website.



Tarot Readings and Divination at Crow Haven Corner

Lorelei is known as Salem’s Famous “Love Clairvoyant.” Not only is she a well-known love reader, she’s also renowned for advise on health and well-being. Lorelei offers phone and in person readings. Every reading should be booked and you may choose from below (prices from December, 2019):


  • Thirty minutes consultation ($90);
  • One hour consultation ($150);
  • Phone reading – thirty minutes consultation ($90);
  • Phone reading – one hour consultation ($150);
  • One hour couple’s consultation ($150).

At the end, you will receive a magic mojo bag made by the owner herself.



Hours of Operation

The store is open daily from 11 AM to 8 PM.




Address: 125 Essex St, Salem, MA 01970



Does the Salem Dispensary Sell to Tourists?

Does the Salem Dispensary Sell to Tourists?


What’s up witches! The biggest tourist season for Salem is upon us and that means throngs of tourists are flooding into the streets of The Witch City. But, ghosts and witches aren’t the only things to do in Salem Massachusetts. You may have heard that Massachusetts has a very progressive view on marijuana legalization, but here’s the question: can you buy marijuana as a tourist at a Salem dispensary this Halloween?


I know this is an issue near and dear to my heart, so I whipped out my grinder, grabbed my lighter, and dug in for the answers. My research has been vetted by some of Salem’s licensed sellers, so you can trust this is THE place for accurate marijuana information. Alright, enough build up, here are the questions and answers you care about.





Is there a marijuana dispensary in Salem, Massachusetts?

Yes! Not only is there a very fine dispensary, but it sells both recreational and medical marijuana.


Can I buy recreational marijuana in Salem Massachusetts?

You sure can! You can check out the dispensary’s inventory on their website, this includes pricing. Here’s what you need to know before heading to the shop:

  1. Salem’s breakout dispensary is Alternative Therapies Group.
  2. They are located at 50 Grove Street Salem, Massachusetts 01970. This is about a ten minute drive or 25 minute walk west (heading past the Witch House coming from downtown) from the main Essex St. drag in Salem.
  3. You’ll need a valid State ID (any US state will do) showing that you are over 21 years of age to purchase recreational marijuana from ATG.
  4. You’re allowed to make a single purchase per day.
  5. You can purchase up to one ounce of marijuana flower per visit, this is the state limitation.


How does medical marijuana work in Salem?

If you have a Massachusetts state medical card, you’re good to go. Unfortunately, if you have a medical card from another state, you won’t be able to use it to purchase medical cannabis.


Are there any Halloween products for sale?

Alright, so maybe I’m the only one asking this question, but the answer is yes! The shop has some gorgeous pumpkin-shaped glass pipes for sale during the 2019 Halloween season, courtesy of Salem’s Witch Dr.



bunghole liquors-salem-massachusetts

Bunghole Liquors

Bunghole Liquors


Everything you need to know about Bunghole Liquors in a minute-long video! Keep scrolling past the video for a full transcript and much more information about Bunghole Liquors.



Welcome to the Salem Spotlight, a series in which I tell you everything you need to know about attractions, restaurants, hotels, witch shops, tours, and a bunch of other locations in Salem, Massachusetts. Today we're having a look at Bunghole Liquors.


Crazy History of Bunghole Liquors

During the Prohibition-era, Americans would often go to extreme lengths to get their hands on heavily restricted alcohol. In Salem, a funeral home by the wharf even went so far as to serve liquor out of its basement. Frequent visitors to the parlor began referring to it as, "The Bunghole."

As Prohibition lifted in 1933, people began searching for places to drink in droves. Hence, in the same year, a liquor store emerged in the place of the funeral home. This name was endowed by a Polish priest who used to frequent the parlor every single day.


What's Inside Bunghole Liquors?

The store offers with a wide variety of drinks, especially wine and beer. It also has an online store, where you can buy Bunghole merchandise.

Most fascinatingly, the dark and macabre history of the store has led many Salem residents and visitors to claim the building is haunted. Rumor has it that there are two ghosts who frequent the store - a woman usually spotted along the wine racks and a black cat.



Hours of Operation

  • Monday - Saturday: 9am - 11 pm
  • Sunday: 10am - 10pm



The store is rather advantageously positioned near Derby Wharf between the Salem Waterfront Hotel and the House of the Seven Gables. Bunghole also opened a sister store in the "Tanner City," Peabody, MA in 1995.

Address: 204 Derby St, Salem, Massachusetts 

Paranormal Salem - 5 Haunted Destinations You MUST Visit

Paranormal Salem – 5 Haunted Destinations You MUST Visit


Today we’re diving into the deep end with a thorough overview of Salem’s haunted past. In this video, you’ll get a once-over on a wide range of haunted Salem history from such eras as:

  • The Salem Witch Trials
  • Prohibition
  • The Revolutionary War
  • Salem’s Era of Maritime Trade
  • The Civil War
  • And more!


Is Salem Haunted?

What I really love about Salem is that it’s a place that keeps giving. The more you look, the more you see in the Witch City. And the haunted history of Salem Massachusetts is no different. So it should be no surprise that what began as a somewhat idle curiosity about the haunted history of the Witch City should evolve into a weeks-long affair.

What really surprised me is that The Salem Witch Trials has almost nothing to do with the supposed ghosts that roam the brick-lined streets. Only a handful of the specters floating about had anything to do with that storied era in 1692.

It’s for this reason that I actually think Salem’s haunted history is actually a really good pathway into the town’s history in general (by the way, that last link leads to what I consider to be the definitive online source on Salem’s past and present, so click it if you’re interested).


Old Burying Point Cemetery


Skimming the Surface

The thing that initially drew me to Salem is still true for me today. Namely, you can feel the history of the place in every alleyway, on ever shore. And I’m not just talking Witch Trials here either. While I was somewhat surprised to find that Salem’s haunted past goes as deep as it does (believe it or not, this 18 minute video is really just skimming the surface), I wasn’t surprised that it existed necessarily. It seems all of Salem is like this: you think it’s one thing and it turns out to be another entirely.

So, is Salem haunted? Yes. Haunted by ghosts? Well, that’s another conversation altogether. Stay weird, witches!


More on Haunted Salem

Please support the site and YouTube channel by subscribing to the channel and throwing your email on the newsletter. You can also support us financially by purchasing some of the books below!

Full Video Transcript Below:

Hello witches and welcome to Salem, the weirdest place on earth. Today we’re getting ready for the oncoming Autumn by having a look at five of the more notorious haunted locales in the witch city. To appear on this list, a location had to meet two criteria. First, the history surrounding the purported haunting has to have been genuinely fascinating. And second, every single location on this list you can still visit today. Please do take a moment to subscribe to the channel and hit the bell to be notified when our witchy goodness makes its way to the YouTube. Now get your EMF readers ready and your proton packs primed. Let’s get spooky witches. 


5) Wicked Good Books

We’re starting this list off with Salem’s official haunted bookstore which, in a town filled with shops that claim to traffic in occult knowledge (how people believe that consumerism and hidden knowledge play so nicely together is beyond me), is saying something. Wicked Good Books is a quiet, unassuming little shop on Essex Street that most visitors to Salem will likely recognize. The shop maintains a nice collection of local books and never fails to organize its window dressing in exactly the way you’d want a New England bookstore to. 


Oh and it’s also super haunted. Guests and employees have both reported instances of books flying off shelves. This isn’t an entirely new phenomenon for Wicked Good Books either. The shop was formerly called Derby Square Bookstore and was rather infamously known for its floor-to-ceiling stacking system. Even in that store’s 40 year run, there were reports of hauntings about. When the Derby Square Bookstore finally closed its doors, local lawyer Denise Kent stepped in to open another book shop in its place. 


During the renovation process, Kent called in renowned paranormal investigator Ron Kolek of New England Ghost Project fame to check out the recently-discovered tunnels beneath the shop in an effort to determine if there was indeed any support to the long held local belief that the building was haunted. Kolek returned “convincing” evidence of human remains as well as two supposedly entombed runaway slaves. I did look for some kind of documented evidence of Kolek’s hunt, but had trouble finding any. So if you happen to have some primary sources, please let me know in the comments below. I’d be fascinated to check it out. 


4) Bunghole Liquors

Speaking of hidden chambers and basements, Bunghole Liquors is not just an irresistibly amusing thing to say, it’s also a rather popular spot down by the water in the Pickering Wharf area. But before this liquor store was a hole for bung, it was a hole for cadavers. It served as a funeral home for some time, most notably during the Prohibition-era. 


Now, don’t get me wrong, I like a stiff drink every now and then. But I’m not sure I would go to the lengths that Prohibition-era Salemites did to get one. With limited access, the owners of the funeral parlor decided to run a sort of tavern out of the basement. This was, quite grossly, the exact same spot where bodies were embalmed in preparation for their ultimate rest. 

After Prohibition was lifted and the parlor received its second liquor license, one of the original owner’s relatives (who was actually a priest), suggested that the now-governmentally permissioned liquor spot adopt the name that locals had taken to calling it during the Prohibition. Ya know that little hole in a barrel? That thing was called a bunghole in 1930’s slang and it commonly became shorthand to refer to the Parlor without any interested parties knowing what the heck you were talking about. So, instead of saying, “Hey Brian, let’s meet at the funeral parlor later and drink whiskey next to corpses.” You could simply say, “Hey Bri-bri. Bunghole later?” 

These days, shoppers at the Bunghole claim that a female spirit and black cat both haunt the establishment. Perhaps they are the spectral remains of frequenters from the speakeasy era. Or maybe the black cat could’ve been a stowaway from a recently-docked pirate ship. Oh, you didn’t know Salem had pirates? Yeah, totally did. Speaking of which…


3) Mercy Tavern

One of those incredible areas that tourists don’t usually explore when they come to Salem is the town’s world-famous maritime trade industry. Honestly, this is way too big of a topic to get into in this video, but here are the highlights. Following the Revolutionary War, many of the burgeoning seaport towns on the east coast were financially decimated. This was not true for Salem. In many cases, Salem’s early maritime merchants actually came out richer than they were before. The reasons for this are numerous, but a large part of it is definitely owed to Salem’s natural harbor being absolutely perfect and a healthy spirit of industriousness being totally woven into Salem’s cultural fabric.


After the war, many international traders were eying Boston as the most likely Massachusetts. The burgeoning Salem maritime elite needed a big plan and they needed it fast. Luckily their ports were positively stuffed with armed trading vessels from the war. Thus began an era of trade and privateering (or legal piracy) that vaulted Salem into the ranks of serious international trade player, competing even with the likes of Boston, New York, Philadelphia, and Charlston. 


In this era, the Pickering Wharf area became an infamous red light district of sorts. The reason why is pretty obvious – it’s a long stretch of businesses and houses right by the ports and, as we’ve already discussed, Salemites are industrious like nobody else. 


So with the swell in privateering and an unending flood of incoming travelers from China, India, Sumatra, and Arabia as well as whatever American ne’erdowells happen to have found their way to the Salem ports, Derby Street businesses shifted to seedier enterprises to capitalize. One such establishment is present day Mercy Tavern. A few years ago, the tavern was called “In a Pig’s Eye” and the patrons of it claimed to often hear disembodied voices, see sea captains disappear into walls, and be shocked by sudden, untraceable screams. Mercy Tavern is even reported to be linked via a secret network of underground tunnels that Pirate-era Salemites would use to traffic illicit goods and stolen people from Salem proper to the oceanfront in an effort to whisk them out to sea on some dark vessel. Geeze, what is it with Salem and secret tunnels? 


2) Gardner-Pingree House

Many tourists’ first indication that Salem’s history might have a bit more to it than witches alone rests at the intersection of Essex Street and Hawthorne Boulevard. This particular spot has three historically-fascinating spots all within a few block radius and each coming from a wildly different era of Salem’s past. 


Our second-to-last haunt reportedly inspired the following passage, an abridged performance of which I now humbly beg your indulgence for: 


“No doubt I now grew very pale; — but I talked more fluently, and with a heightened voice. Yet the sound increased — and what could I do? It was a low, dull, quick sound — much such a sound as a watch makes when enveloped in cotton. I gasped for breath…I foamed — I raved — I swore! I swung the chair upon which I had been sitting,{j} and grated it upon the boards, but the noise arose over all and continually increased. It grew louder — louder — louder! And still the men chatted pleasantly, and smiled…Villains!” I shrieked, “dissemble no more! I admit the deed! — tear up the planks! — here, here! — it is the beating of his hideous heart!”


Edgar Allen Poe was inspired to pen the famous Tell Tale Heart based on the murder of Joseph White at the Gardner-Pingree House in Salem on the night of April 6th, 1830. The house is very much still a major part of the Salem scenery and is positioned right across the street from a few of the more frequented witch shops in town. So, if you’ve been to Salem, you’ve likely seen this place. And, if you’ve taken a ghost tour or two in the past, you may have even heard of the gruesome assissanation that occurred within. 


On that early April eve, the 82 year-old Sea Captain and former slave trader Joseph White was asleep in his bed when John Francis (or Frank) Knapp crept in through a downstairs window and silently made his way up the stairs to the bed chamber. There he bludgeoned White to death with a club-like weapon fashioned by co-conspirator Richard Crowninshield. 


Very long and fascinating story short, Knapp and Crowninshield had occasion to believe that if Joseph White were to die with his will having disappeared, his considerable wealth would be spread out among his surviving relatives. As it turns out, one of those was Knapp’s mother-in-law. So that explains why Knapp wanted White dead, but what about Richard Crowninshield. Turns out, he was just a bastard and everyone knew it. He frequented spots of ill repute and was known locally as “disreputable.” 


The conspirators met at the Salem common and planned the theft of the will and subsequent violent slaying. Unfortunately for them, none of it really worked out. Frank’s brother Joe (another conspirator) attempted to steal the will from an iron lockbox before the murder, but took the wrong document which was, as White was old and not a complete idiot, already safe in his lawyer’s lockbox. So, in the end, a fascinating hunt insued after White’s murder and John Francis Knapp was eventually apprehended as an accomplice to the crime. He rolled over on Richard Crowninshield as the principle in the murder and, therefor based on the legal system of the time, the first to be tried. Richard found this out from a friend before his trial date could occur and as a final insult to the legal system, hanged himself before the authorities could do it. This caused a bit of a problem as the law at the time held that the principle agent in the murder must be tried in order to pursue the accomplices. Cue the legendary Daniel Webster. 


Honestly, this segment is already super long, so I’m not going to go in-depth with who Daniel Webster was and why he’s one of the most iconic Americans who has ever lived, but suffice it to say his coming into this ordeal was a massive affair. He went on to deliver one of the most beautiful, elegantly phrased prosecutorial arguments in the history of my country’s legal system all in an effort to shift the principle blame from the now-deceased Crowninshield to Frank Knapp. Webster was successful and a few months later both Frank and his brother Joe were hanged. 


The murder and trial were such that the echoes of them reverberated all the way even to New York City and influenced the likes of Edgar Allen Poe and Nathaniel Hawthorne who was in his mid-twenties at the time. These days, the Gardner-Pingree house still stands as a reminder of the brutal slaying and almost cinematic aftermath of it. Plenty of visitors report hearing odd footsteps, doors slamming. They see odd, ghostly faces in the windows. Some even claim that on a certain night in April, if you listen very closely, you can hear the thwack of the club and groans of the old captain as his life slips gruesomely away. 


1) Hawthorne Hotel

Now, Salem is like a lot of old New England towns in that it can be difficult to draw distinctions between historical facts and legends. Unfortunately, to even begin talking about the historical reasons behind our final haunting, we have to indulge in a bit of legend. Bridget Bishop was the first victim of the Salem Witch Trials and she was, to put it mildly, someone of an enigmatic character in 1692’s Salem. The next video we’re putting together is all about her, actually, so if you’re interested, check out the channel for that.


Anywho, our final haunting could really be subtitled “A Tale of Two Orchards.” Oddly enough, for reasons I don’t really understand, Bridget Bishop’s apple orchard is somewhat famous in Salem. Both the Lyceum or present-day Turner’s Seafood and The Hawthorne Hotel claim to be built upon the land where the apples once fell. Perhaps they both were? I’m not really sure. Maybe I’ll find out in the course of researching Bishop. 


Anywho, the hauntings of The Hawthorne Hotel begin, at lease chronologically with Bishop and her apple orchard. She is one of many spectres that have reportedly haunted the Hawthorne over the years. Visitors report seeing her spectral visage wandering the halls, bringing with it the scent of freshly bitten apples. She seems to favor room 612. Why that particular room? Well, I’m no numerology expert, but here are some guesses. She was hanged in 1692. There’s an obvious 1, 6, and 2 in there. She was killed on June 10 of that year. So, that would be 6-10-92, which is also kind of close. But this one’s the most interesting. If you actually add up all of the numbers in her death date, you get 1708. Then, divide that number by 2.79 to get 612. What’s 2.79 you ask? A number that works for this scenario. Again, I’m really not an expert. 


But Bridget isn’t the only deceased denizen of the Hawthorne. The hotel is rather famously the home of The Salem Marine Society. Now, again, this is a topic that’s bigger than this video. But, for our purposes here, know that many sea voyagers have made their way into somewhat hidden alcoves in The Hawthorne. And some of these reportedly never left. 


Sea captains, mariners, pirates, all have been reported in The Hawthorne. If I had to suppose such a thing, I would suppose that The Hawthorne is probably the most haunted place in Salem in terms of sheer volume and claims of sightings. Why exactly? I’m not sure. It certainly doesn’t have as colorful a history as some of the other places even on this list. It was only built in 1925, which by Salem standards, isn’t that old. Perhaps it has more to do with the venerable nature of its location and namesake. Everything about the Hawthorne feels like Salem. It is, in my opinion, the most Salem of the Salem hotels. Perhaps its very Salemness and the transient nature of its inhabitants, both marine or otherwise, somehow creates a liminal space between our material world and another, less graspable one. 


I don’t know, really. But I do know that the spirits here aren’t just seafarers and apple pickers. Infant ghosts reside here as well. Room 325 is a coldspot of electrical fault. The plumbing disrupts, the lights falter with no reason behind any of it. Perhaps that’s what’s truly terrifying about The Hawthorne – the sheer variety of seemingly malevolent, inexplicable entities prowling its halls. Viewed through such a lens, one almost longs for the comfort of a known ghost. A woman in the orchard, a drunkard in the cellar, an elderly victim in his deathbed, a merchant creeping through a darkened tunnel. The lens of history reshades each of these into yet more maddening horrors. But none such as these are as chilling as the infant with no name, the slow unexplained motion of a captain’s wheel untouched, yet still revolving on its axis, the moans from nowhere to noone. The Hawthorne Hotel has each of these and more in wait for any and all who dare to invite them in. 


Thank you so much for checking out this video. Please do like the video, subscribe to the channel, and hit the notification bell for more witchy goodness. Check out for a boatload of images and articles and more all about the witch city. Stay weird witches. I’ll see you next time. 



Wicked Good Books

Wicked Good Books


Everything you need to know about Wicked Good Books in a minute and a half! Keep scrolling past the video for a full transcript and much more information.



Welcome to the Salem Spotlight, a series in which I tell you everything you need to know about attractions, restaurants, hotels, witch shops, tours, and a bunch of other locations in Salem, Massachusetts. Today we're having a look at Wicked Good Books .


Wicked Good Books-Salem-Massachusetts2



Wicked Good Books is a book store, meeting point and destination for residents and visitors to Salem. The last independent bookstore in Salem, Derby Square Bookstore, was going under in the 2010's. Luckily, it was purchased by a local couple, renamed and reopened.


The couple remodeled the bookstore, doing away with its well-known floor-to-ceiling stacks of books. The new owners aimed at maintaining the shop's Salem roots and preserving its historic charm as much as possible. Old shelves in the former store were re-purposed to build stairs and create a one-of-a-kind counter.


The new store inherited the former store’s merchandise too. It also houses an eclectic mix of non-fiction, fiction and a wide collection of local authors. Wicked also keeps up the community engagement by hosting book clubs and readings by local authors.


Wicked Good Books-Salem-Massachusetts


What's Inside Wicked Good Books?

  • Wicked Good Books offers an assorted mix of the old and new which all reflect Salem’s historical character.
  • Also, an exquisite collection of new releases and local authors.
  • Additionally, there are mugs, Hoodies and t-shirts with catchy, clever phrases on them
  • The store also offers reusable shopping bags stamped with the store's logo.
  • An exhilarating experience for book and culture lovers. Oh, and it might also be haunted.


Hours of Operation

Monday - Friday: 9:00 am - 7:00 pm
Saturday 9:00 am - 9:00 pm
Sunday 9:00 am - 7:00 pm



The bookstore is located in the heart of Salem at 215 Essex St, Derby Square, Salem, MA 01970-3727


Contact Wicked Good Books

You can reach Wicked Good Books via Phone: 978-594-1938

Pyramid Books Salem

Pyramid Books Salem

Pyramid Books Salem

Pyramid Books in Salem Massachusetts is a bit of an odd duck as New Age shops go. But, beneath its somewhat random flow, there might just be something worth checking out. Let’s dive into my thoughts on Pyramid Books Salem.

Why You Hatin’?

Ok, my intro there may have been a little harsh. But one can’t deny that the whole vibe of Pyramid Books Salem is a little odd. Compare it to other Salem shops and the dissonance becomes especially pronounced. That’s because there are other witch shops in Salem that do such a fine job of relating to their branding.

Let’s have a look at Hex and its sister store Omen, for example. When you see the sign for Hex from Essex St. you know exactly what you’re in for. It’s dark, it’s spooky, it knows what it is. Likewise, Omen is a little less obvious from the shop’s name, but once you enter, you’re bathed in a see of white, healing light and everything becomes clear.

Now I have major issues with both of these shops, but one thing they do have going for them is they know who they are. And they organize their layouts, branding, and merchandise to reflect that. I can’t really say the same for Pyramid Books Salem. Is it Egyptian-themed? Not especially. How about conspiratorial, Illuminati, OTO or something in that vein? Nope. It’s not really much of anything clearly Pyramid-esque and in a town like Salem, that’s a bit of an issue.



Pyramid Books Salem


But Wait, There’s Books!

For my money, the thing Pyramid Books Salem definitely has going for it is the sheer volume of its book collection. I’m not sure anyone else in Salem comes close to the number of titles on offer. Because the floor space is so massive, you’re likely to find something relating to pretty much any topic of New Age thinking at Pyramid – at least moreso than other Salem shops.

The volume and variety extend off the bookshelves as well. They’ve got stones, tarot and oracle cards, incense, crystals, statues, idols, and so much more. Again, there’s no rhyme or reason to it, but man is it varied.




Psychic and Tarot Readings at Pyramid Books Salem

In the spirit of 100% transparency, I’ve never had a reading at Pyramid Books Salem. The reason for this is pretty simple: it just doesn’t look that appealing to me. Readings are conducted in little cubby-sized rooms that line the back wall. There’s no flare to these spaces at all. It basically feels like you’re getting a reading at the Psychic Faire. And, for me, environment is everything when it comes to things like this, so I’ve always opted for spaces that are decidedly more witchy.

That said, we live in the age of the internet. And the reviews are definitely in for Pyramid Books. If you have a gander at their Facebook or tripadvisor pages, you’ll find a lot of glowing reviews. Most of these are related to the shop, but the ones that do speak to psychic or tarot readings are generally stellar:


  • It was 30$/15min which is 5-10$less expensive than the others and they weren’t pushing it on the tourists at all. I had a fifteen minute reading with Doug and I honestly will say it was the highlight of my trip. 
  • I’ve had a couple readings here before – both really accurate and one was okay. It just depends on the person and your ‘chemistry’ with them.
  • Absolutely love Pyramid Books! Beverly Anderson is beyond talented…highly recommend getting a reading with her! 

With the exception of a few, these are the kinds of reviews Pyramid has in the way of readings.



Final Thoughts

So, should you check out Pyramid Books Salem? My answer is a resounding YES! Really, my only criticism is the randomness of the merchandise and not-so-great divination spaces. And these are both super minor when you compare them to issues with other Salem witch shops. The randomness you could even say is a draw if the overt theming of other stores gets under your skin (which I 100% empathize with). All in all, Pyramid Books is Salem’s rare gem and one that’s often erroneously overlooked in the Salem New Age Shop discussion.

Pyramid Books
214 Derby St, Salem, MA 01970
Hours: 11am – 7pm Mon-Sat.; 11am-6pm Sun; Halloween or Autumn times may vary
(978) 745 – 7171

Vampfangs salem ma massachusetts




Like a lot of the up-and-coming stores in Salem Massachusetts, Vampfangs' origins are in online business. And their site still reflects this foundation. In fact, many of the offerings in their brick and mortar location are on their site. So you can really get a good sense of what you'll encounter within by checking out that site.


Vampfangs salem ma massachusetts



Vampfangs is best known for their fangs (obviously) and they do consultations and sales of these in the store. In addition to the fangs, they feature a main sales floor and two additional rooms. Inside, you'll find a lot of Dark Alchemy and BlackCraft brand clothing. You may also sample Salem staples like incense, oils, and a variety of cosmetics.


Vampfangs salem ma massachusetts


Vampfangs in the Community

When you visit Salem a lot, one of the things you really get a sense for is authenticity. If you're a sensitive sort of person, after a few trips, you'll have a good general feeling of which stores/attractions in Salem are clearly cash grabs and which are authentic. To this end, Vampfangs definitely falls into the latter. The interior is dark and wooden and the overall tone is gothic, but still very approachable. Vampfangs is also one of the select Salem Massachusetts shops that actually involves itself in the community. On their Facebook page, they frequently post events like Sabbat rituals, general hangouts, and more. Also, from a personal perspective, every time I've had a conversation with anyone in Vampfangs, I've walked away feeling like it was genuine and personable. It's a small thing, but in Salem the sheer volume of inauthenticity makes it feel massive.


Vampfangs salem ma massachusetts



So, Should You Go?

In my opinion, Vampfangs is a must-visit on your Salem trip. If you're into anything relating to gothic apparel, I'll state this even more vehemently. There really is no one else quite like them in Salem. The folks who work there are decent and helpful and care about the community. The products are great, the prices reasonable, and if the reviews online are to be believed the fang and cosmetic contacts service is stellar. Massachusetts legislates contacts oddly, so if you're going to Vampfangs in the hopes of getting those, call ahead. All things considered, I adore this shop and pop in every time I'm in The Witch City. I highly recommend you do the same.

Vampfangs Info:

244 Essex St. Salem, Massachusetts 01970

Hours: Mon - Sat: 11am - 7pm & Sun: 11am - 6pm (They sometimes deviate from theses hours, so call ahead to make sure they're open if you're traveling from afar).

(978) 969-2243


Omen Psychic Parlor and Witchcraft Emporium Psychic Reading Tarot Decks

Omen Salem Psychic Parlor & Witchcraft Emporium

Omen Salem MA Psychic Parlor & Witchcraft Emporium


If you’re looking for a Salem tarot card reading, you might want to give Omen Salem Psychic Parlor & Witchcraft Emporium a look. You could also take this little quiz to find out the perfect spot for you.



Omen Psychic Parlor and Witchcraft Emporium Psychic Reading Tarot Decks




Like many witch shops in Salem, Omen offers a wide variety of new age items. Inside you’ll find candles, incense, stones, tarot cards, and a nice selection of books.



Omen Psychic Parlor and Witchcraft Emporium Psychic Reading Tarot Decks


The staff expanded the book selection in 2018 and it now rivals the volume of pretty much any other in Salem – except for Pyramid Books’.



Tarot and Psychic Readings

Omen features a shifting variety of divinatory experiences. I’ve personally had both a Rider-Waite-Smith and Thoth deck tarot reading there. And out of those, David Newman’s Thoth reading was one of the more interesting and rewarding I’ve had in the Witch City. Depending on the staff and time of the year you visit, you might also be able to get palm readings, séances runes, and more.



Review of Omen

A little background information is unfortunately necessary to understand my feelings on this store. Omen is the sister store of Hex, also in Salem. Hex was founded by a guy named Christian Day, along with a few friends. Like Hex, style is most definitely prioritized over substance here. If you are new to the world of witchcraft or new age thought, Omen is a great spot for you to see what it’s all about. If you’re more seasoned, you’ll likely find the overall branding and tone to be a tad on the nose.


Omen Psychic Parlor and Witchcraft Emporium Psychic Reading Tarot Decks



I still stop in frequently myself and appreciate the definitive branding at Omen. But I can’t help but wonder where they source their materials. How much of their visible beliefs are authentic? And to what degree is the entire experience is a blatant money-grab? Then again, I find myself having that inner dialogue a lot in Salem, so why should Omen be any different?



Omen Information:

184 Essex St. Salem, Massachusetts 01970

(978) 666-0763


Hours: 11AM – 7PM everyday, but hours are likely changed around Halloween.